In this TDMA Download episode, Host Carrie Morgan interviews Kari Brown, founder of ABH Connect, a Franklin-based marketing agency focused on helping small and mid-sized businesses access affordable, impactful digital strategies. Kari shares her journey to founding ABH Connect, motivated by a need she saw for agencies that cater to smaller budgets with highly personalized services.
Kari discusses the unique challenges small businesses face, such as limited budgets and often lacking a clear marketing strategy. Her team at ABH Connect emphasizes repurposing content, reaching the right audience and creating authentic engagement, providing services like SEO, social media and CRM support.
Kari also delves into common mistakes small business owners make, such as skipping essential steps like identifying their target audience and refining their messaging. She underscores the importance of laying a strong foundation and shares how her team uses a nimble, full-service approach to deliver lasting results.
