Marketer Spotlight: Marisa Cali with Be Present Events

In this episode of The TDMA Download, host Carrie Morgan sits down with Marisa Cali, founder of Be Present, to delve into the exciting world of event management. A seasoned digital marketing and event strategist, Marisa shares her expertise on how virtual events have evolved into a powerful way for brands to forge meaningful connections with their audiences. From crafting a winning strategy to flawless execution, Carrie and Marisa discuss the many ways events—especially virtual ones—can boost brand visibility, engagement, and reach. Whether you’re new to hosting virtual events or looking to refine your digital marketing approach, this episode offers …

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Mastering Facebook Ads with Adrienne Richardson of Powerplay

In this episode of The TDMA Download podcast, award-winning author and host Carrie Morgan interviews Adrienne Richardson, founder of Powerplay Media, to explore her impressive track record in Facebook advertising. With nearly 20 years of experience and over $90 million in client revenue generated through Meta ads, Adrienne breaks down the strategies that drive high performance. From building high-converting campaigns to advanced A/B testing and maximizing ROI, Adrienne and Carrie discuss the tactics that make Meta advertising a powerful tool for growth. Whether you’re running ads on Facebook, Instagram or both, this episode is filled with practical tips and inspiring …

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Mastering Content Marketing with Pamela Wilson: AI, Strategy & Success

In this insightful episode of “The TDMA Download Podcast,” host Carrie Morgan welcomes Pamela Wilson, author of “Master Content Marketing” and “Master Content Strategy,” and an early staff member of the iconic early adopter for establishing content marketing best practices, Copyblogger. Pamela shares her deep expertise in content marketing and how it drives awareness, sales, and retention. As the marketing world grapples with the rise of artificial intelligence, Pamela offers a fresh perspective there, too.  Listen to Carrie and Pamela discuss content strategy and tactics that make a real difference in the ROI of this budget spend. Listen now!

All Things “Geofencing” with Jon Reames, Founder of “A Nice Guy Marketing”

Dive into the innovative world of geofencing in the latest episode of “The TDMA Download Podcast.” Host Carrie Morgan sits down with Jon Reames, the forward-thinking founder of “a nice guy marketing.” Together, they explore the cutting-edge topic of geofencing and its transformative potential for digital marketing professionals. Jon shares insightful strategies on how geofencing technology can enhance targeted marketing efforts, engage audiences more effectively, and drive unprecedented results. Don’t miss this deep dive into a technology that’s reshaping the landscape of digital marketing. Be sure to visit aniceguymarketing.com, follow @aniceguymarketing on social media platforms, and connect with Jon on …

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TDMA Member Spotlight: Brooks Christol Barker & Christol Marketing & Advertising

Tune in to the latest episode of “The TDMA Download Podcast,” where host Carrie Morgan shines the spotlight on Brooks Christol, a distinguished member of the Tennessee Digital Marketing Association and the driving force behind Barker & Christol Marketing & Advertising. In this insightful conversation, Brooks shares his journey into the world of digital marketing and advertising, highlighting the expertise and passion that have fueled his success. Known for his commitment to creating win-win scenarios, Brooks delves into his strategies for achieving remarkable results for his clients. Whether you’re a seasoned marketer or just starting out, you won’t want to …

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Exploring 2024 Benchmark Trends with Lisa Beets of Content Marketing Institute

In the latest episode of “The TDMA Download Podcast,” host Carrie Morgan engages in a dynamic conversation with Lisa Beets from the Content Marketing Institute. Dive deep into the CMI 2024 Benchmark Trends and discover what’s shaping the future of content marketing. Lisa brings her extensive knowledge and insights to the table, discussing key findings and their implications for marketers. From emerging trends to strategic shifts, this episode is packed with valuable information for anyone looking to stay ahead in the ever-evolving world of content marketing. Don’t miss this insightful discussion that will equip you with the knowledge to navigate …

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TDMA Agency Spotlight: Weston Wax – Wax Eloquent

In this episode of “The TDMA Download Podcast,” host Carrie Morgan has an engaging conversation with Weston Wax, the founder of Wax Eloquent and a third-generation business owner. They delve into all things digital marketing, discussing the latest trends and strategies that are driving success for small businesses. Weston’s passion for supporting small businesses through innovative digital marketing shines through as he shares his journey and expertise. Tune in to hear valuable insights, discover emerging trends, and learn how to leverage digital marketing for sustainable growth. This episode is a must-listen for anyone interested in the dynamic world of digital …

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Smart Strategies & Insights for Content Marketing with Heather Lodge of The Hybrid CMO

In the latest episode of “The TDMA Download Podcast,” host Carrie Morgan sits down with Heather Lodge, owner of The Hybrid CMO, to explore the impactful role of Content Marketing in today’s business landscape. Listen in as Heather and Carrie discuss the critical importance of effective content marketing strategies for businesses, audience targeting, creating the right types of content, and these things can drive success. This episode is packed with insights and practical advice for any marketing professional looking to grow their content marketing expertise, and some great information on the topic of Fractional Chief Marketing Officers, too! Don’t miss …

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Engagement Essentials: Social Media Strategies with Georgia Cross

“The TDMA Download Podcast” is back with an episode that’s a must-listen for anyone aiming to amplify their social media presence. Join us as we welcome Georgia Cross, a senior-level digital marketing strategist whose impressive portfolio includes work with industry giants like Nissan and The Home Depot, as well as heartfelt projects with organizations like The Pedigree Foundation. In this month’s TDMA Learning Lab focus, “Social Media and Engagement,” Georgia shares her extensive knowledge on crafting social media strategies that not only resonate but also deliver measurable results. With a knack for merging compelling content with critical data, she unveils …

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TDMA Member Spotlight: Spread the Positive with Trent Denson

Join us for an inspiring episode of “The TDMA Download Podcast” as host Carrie Morgan chats with Trent Denson, the visionary behind Spread The Positive. Trent shares his passion for podcasting and his mission of “bringing light to what is going right.” With over 12 years of dedication to this cause, Trent has transformed his approach while staying true to his core mission. In this episode, Trent recounts his journey from launching the Spread The Positive Podcast in January 2018 to building the STP Podcast Network. Learn how Trent leverages podcasting to make a positive impact, focusing on community, content, and …

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