In this episode, host Carrie Morgan interviews Design Thinking expert Brent Taylor to explore how this human-centered approach can transform marketing. Brent shares insights on using empathy and user-centric problem-solving to create campaigns that resonate.

 

The discussion covers key Design Thinking principles, from identifying user challenges to defining problems and brainstorming creative solutions. Brent provides real-world examples, practical tips for launching workshops, and advice on avoiding biases while fostering team collaboration.

 

Whether you’re new to Design Thinking or looking to enhance storytelling, ad creative, or content marketing, this episode offers actionable insights for marketers ready to adopt this powerful framework.