In this episode, Host Carrie Morgan interviews Design Thinking professional Brent Taylor to explore how this human-centered approach can transform marketing beyond its traditional applications for user interface and experience (UX/UI). Brent shares insights on using empathy and user-centric problem-solving to create campaigns that resonate.

 

The discussion covers key Design Thinking principles, from identifying user challenges to defining problems and brainstorming creative solutions. Brent provides some useful examples and practical tips for launching workshops, and advice on avoiding biases while fostering team collaboration.

 

Whether you’re new to Design Thinking or looking to enhance storytelling, ad creative or content marketing, this episode offers actionable insights for marketers ready to adopt this powerful framework.

 

Based in Nashville, TN, Brent is a business consultant who walks businesses through the Design Thinking framework to identify and solve problems across a wide variety of industries and applications. Carrie Morgan is the founder of the Tennessee Digital Marketing Association, an award-winning author, and a marketer with 30+ years of experience in digital. Listen to this great episode to hear a fantastic conversation!